5 things the kettlebell can teach you about courses.
I hate gyms.
I never got the concept of pulling on a mechanical device. It never made sense to me.
On a long flight, I read a book that screamed for my attention.
Kettlebell Simple & Sinister by Pavel Tsatsouline.
The title alone must get you going.
Pavel is a former strength and conditioning coach for Spetsnaz, the elite special forces of Russia.
You know, these guys who go behind enemy lines with night goggles to fight a whole regiment and live to tell the tale.
Pavel is a fan of this cannonball with horns AKA the kettlebell.
In his own words, The kettlebell is the ultimate weapon for weakness.
But that’s not what caught my eye.
Besides his scientific approach to strength training, he preaches simplicity.
And we chillers love simple and effective.
In his training methods, he talks about two fundamental exercises:
- The kettlebell swings.
- The Turkish Get up.
Perform these exercises 3 times a week, 20 minutes a day, and you’ll find strength, fat loss and an athletic ability Hussain Bolt would be jealous of.
If you like to learn all the nuts and bolts of Pavel’s Simple and Sinister program, I highly recommend picking up his book:
Kettlebell Simple & Sinister.
But what on earth does this have to do with courses?
In the fast-paced world, we get overwhelmed by information on how to build and sell courses.
Do a YouTube search, and you’ll find hours of advice on how to do it. Some content has some truth, and some advice is plain garbage.
But…
The biggest problem is that most gurus make things complex.
Maybe it’s because they need to show off, or they’re just so lost and throw everything at you in the hope something sticks.
Who knows…
The fact remains it will not help you one bit.
So what you need is Boring simplicity.
As Dan Kennedy mentions in his book Renegade Millionaires:
Successful entrepreneurs focus on the tasks that work over and over again.
Boring is what rakes in the cash.
So, what are those boring tasks in the course creation process?
Here we go:
- Validate – Ask your audience what they want.
- Create – Create the course based on their answers.
- Sell before you build the course in a workshop/cohort form.
- Iterate – Make it better based on feedback.
- Repeat. – This speaks for itself.
One more thing before you run off to Amazon to order some kettlebells:
You don’t need 25 courses to build a successful business.
Stick to a couple of banging courses and keep making them better based on feedback.
When you get this mechanism in place, this is what you do next:
Focus on getting leads. Convert those leads into clients. Deliver excellent customer service. Sell more to your clients. Rinse and repeat.
Boring simplicity is what’s going to make you money.