​I’m on fire…

​
“32 hours of video.”
“14 PDFs.”

​“My audience?”
​“I don’t have one.”

This is the beginning of an entrepreneur who is about to fail.
​It’s sad to see so many entrepreneurs create courses that flop.
​
Even when you figure out how to create a proper course.

You still need an audience to sell it to.
​Look, when you have a spare 20K lying under your bed.
​
Go ahead and test some ads and buy your audience.
​But most of us are hardworking and broke.
​
That’s why it’s time to address the elephant in the room:

Building an audience.
​

​
​It sucks to build an audience

​
I don’t need to explain the importance of building an audience.
​You know by now that your course needs a hungry crowd.
​
In past letters, I explained how you find a hungry crowd.
​In today’s world, attention is the new currency.
​
My friend Kieran just did a launch of 140K.

Yep, this is no typo.
​
Can you imagine what that amount of money would do to your life?
​
Kieran is a master of audience building. You can do the same.
​But before you jump up from excitement, let me tell you:
​
This will take time.
​
* You need to be patient.
* You need to be yourself.
* You need to trust the process.
​
I don’t like to blow my own horn.

But I grew from 1876 to 4129 followers in under 3 months.
​Is this a mind-blowing leap?

No…
​
But it’s a foundation for future growth.
​
Here are my steps.

​
​Storytelling

​
​
​Do you notice I always start with a little story at the beginning of each letter?
​You see, you are not a content creator, you create mini-movies in people’s heads.
​
When you master the art of stories, you will attract people.
​Here’s my formula:
​
​Big problem + frustration + big wall + A guide + AHA moment + Solution = storytelling.
​
​You can use these words to create your story.
​Let’s see what else you need to be to become successful.
​

Be yourself

​

I know it’s tempting to copy others.
​But people buy into you.
​
Share your personality with the world.
​Are you an introvert? Show that.
​Are you a crazy fuck like me? Show that.
​
You must share your personality in true stories.
​

Storytelling + Personality = audience growth

​

Well, how do I do that, Virgil?

A simple exercise I learned years ago goes like this:
​
When you tell a story about how you’ve met your partner.
How would you tell it to your best friend?
​
That’s exactly how you write on Twitter.
​
Use all the words you would use. Don’t give a shit what others think.
​Some will love it, and some will not, but that’s fine.
​
You don’t need to serve everybody.
​Did you know you need 1000 fans to become financially free?
​
Let that sink in.
​

Valuable giveaways

​

Giveaways?
​​
“Those are shit. Who reads them anyway.”

You’re right.
​
Twitter is flooded with crappy gifts.
​You see them so much that you don’t even pay attention.
​
But when you are different, people will notice.
​Do your best to create valuable content that can be consumed in under 5 minutes.

Make it visually appealing.
​
Hire a Fiverr guy if you don’t know how.
​The point is when you produce something of value, people will pay attention.
​
The next step: Hype it up.
Send 4 to 5 tweets that you’re about the launch a giveaway soon.

​
Do weird stuff.
​You must take action.
​
Just freaking do it and fear the outcome afterwards.

​
​
​Leave a reply

​

​
​
​Imagine that I stand in line in a French bakery.
In front of you is this nice gentleman, and you start a conversation:
​
​“Bonjour, How are you doing today?’​
​
The guy looks at you and does not reply.
​
ACKWARD.
​
You give it one more try and ask:
“What are you having, sir?”​
​
Again the gentleman does not even looks up to you.
Feels bad, right?
​
Imagine your new potential client.
The one that takes the time to write a response to your amazing thread.

​
And you don’t even give them a second of your attention.
​Will they buy from you?
​
I’ll let you answer that question.
​The point here is:
​
Write cool comments.
Even better, send them a voice message about how much you appreciate their comment.
​
People will love you.

​
TL:DR

1. Learn the art of storytelling.
2. Show your personality.
3. Create and launch valuable giveaways.
4. Reply to comments.
   ​

Final thoughts

​
​
You see, building an audience takes time.
​
But…
​
I promise you when you’re taking these simple steps, you‘ll grow.
​
Not super fast.
​
But steady.
​
And over time, you gain momentum.
​
Remember the snowball effect.
​
You push the tiny snowball up the hill.
​
You slide back.
​
Even to the point you want to give up.
​
Eventually, you reach the top.
​
And when your snowball starts rolling down, You will be the next Kieran Drew.
​
With 140K in your pocket in 4 days.
​
Keep going. Power to you.
​
Virgil