“AAAAU”
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“What the fuck” Mariska screamed.
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I didn’t know what hit me. I was checking my phone while walking alongside a rice field with Bumi and Mariska.
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We love our little morning routine. But little did I know a few seconds later, disaster would hit me.
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I stepped into a hole, a deep one.
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You might think, what’s a hole doing in the middle of the ricefield?
Let me share some Bali agricultural insides.
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I know you’re dying to know. The holes alongside the rice fields are part of the irrigation system.
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End of lesson.
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At first, there was no problem. But after a while, my ankle started to hurt badly. It’s OK now, but I guess the lessons of these months are:
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Don’t walk while you check your phone, and avoid scorpions.
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Doing two things at a time will always end badly.
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And that leads me to today’s topic.
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Can a course hurt your flagship offer?
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Let’s say you run a gym. And you offer a stretching course. Some might buy your courses instead of your gym membership.
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Because in their cheap minds, they might believe that a stretching course will help them lose weight. Some clients are weird, I know.

So the answer is: Yes, a course can cannibalise your main offer.
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But…
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That’s NOT a bad thing.
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When you’re a frequent reader of my letter, you know that I always promote to sell a lot. When you don’t offer a solution, somebody else will.
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And at the end of the day, the more offers, the more sales you make.

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When you have questions, just email me. ( And I’ll get back to you with the speed of light. Because now I’m known as The Limping Scorpion Man.)
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I am looking forward to talking to you tomorrow.
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Virgil ” Limping “Brewster