That’s what I was saying to myself. I watched a YouTube video of a guy called:

“The secret to life is positive thinking.”

Back in December 2022, I’ve tried about everything.

I lost more followers than I gained daily.

Desperate, I hoped the universe would come to my rescue.

I was positive and all. I had everything a positive thinker should have.

Except for the orange robe.

But one thing I can tell you right off the bat.

Building a personal brand is anything but easy.

I know how to run ads. I’ve made a 7 figure business while lining up Zuck’s pockets.

But…

This is not a platform where you can pay to play. On X, you need to share and connect.

I’m sure that most growth gurus of the past are scratching their heads.

Frameworks and mental models don’t give you organic reach.

You are punished when you do so.

All the accounts that do well have one thing in common.

Their content is:

• Sh*t got.
• It’s original.
• It entertains.
• It’s funny AF.

But above all, it’s personal.

Could it be a coincidence that everybody buys a course when those cool accounts sell it?

I leave that question up to you to answer.
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