I’m staring at the ceiling.

Accompanied by the buzzing sound of a mosquito.
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My mind echoes the words: Why is nobody buying?
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My frustration turns into anger. I turn and look at the clock.

2 AM…
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The conversation in my mind gets louder. I’m still staring at the ceiling while the sun comes up.
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Do you know this feeling?
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You see, everybody is raving about personal brands.
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But what does that even mean?
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Do you have to pretend that you are someone you’re not?
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Or…
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Suck up to big accounts in the hope they mention your name?
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You probably tried it all. I know I have.
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But…
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Dear game changer. There’s light at the end of the tunnel.
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Over the years, I have learned that it’s not about what you do.
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It’s all about who you know.
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This personal brand thing needs some clarity.
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My friend Taylin Simmonds elevates branding to a whole new level.
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I followed his content and listened to all the spaces he spoke on.
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He coined the term Digital Identity.

In my opinion, that‘s brilliant. It changed the way I looked at myself as a personal brand.
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Here is a brief explanation of what your digital Identity means in Taylin’s words:
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​As of right now, you cannot win in the Creator Economy by copying or pretending to be someone you’re not.

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It’s not enough to be a ghostwriter, a growth specialist, or a digital writer.

It’s not even enough to be a guru.

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You have to have a legitimate, fully realized Digital Identity.

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Which means you need to become someone.

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And not just someone worth following, engaging with, and buying from.

But someone worth knowing and believing in.
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​If these words don’t inspire you to learn about your digital Identity, I don’t know what will.
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The good news is that Taylin launched his Cohort yesterday.
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And I had the privilege to see what happens on the inside. I can tell you this.
Taylin’s Digital Identity will blow your mind.
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Imagine 10 weeks of deep understanding about who you are. You’ll learn about the part you will play in your universe.
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You’ll create and wear your digital identity with pride. People will not see you as a random person on x.
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They will follow you to the end of the world and back.
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Why…?
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Because they will believe in YOU.
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People buy from REAL people. Not fake copies of wannabe guru’s on the internet.

Looking forward to seeing you on the inside.
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Virgil “ Back To School “ Brewster.