There was wild panic in the studio.

I was part of the camera team, and l listened in on my headset.

We‘re about to go live in 40 minutes. And we have no damn power….

Then the director, Charlie Ruys, came on the headset.

“Have you ever heard of Mr Parkinson?”

“This is no time for your fucking stories, Charlie”, The production leader screamed.

The story Charlie was about to share would not only save the broadcast.

It would change my life forever.

These were the exact words of the famous Dutch television director Charlie Ruys:

Mr Parkinson is a funny guy.

He became famous for the fact that he could manipulate time.

He came up with this idea that was crazy in the eyes of the common man.

In the modern world, this became known as Parkinson’s law:

And it goes something like this. (you can tell Charlie was a fan of Hip Hop Music.)

Parkinson’s law: Work takes as much time as you give it.

So here we are in the darkest times of Dutch television.

We are about to go live, and we have a huge problem.

Now, we can roll over and give up. Or we can honour mr Parkinsons’ law.

Ladies and gentlemen, we have 20 minutes before we go on air.

This is what you do next:

1. Get the power back up.
2. Let’s do a fucking kick-ass show they will remember for ages.

Now, get it done.

Back to micro courses.

Set constraints, and you will get things done.
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Don’t be that guy who rewrites and reshoots your course 4 times.
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Build the outline and test it in a workshop format.
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The ultimate goal should be to make space for chilled vibes. Let’s get you to that point.

Side note: this will only work when you validate your idea first.

Let’s jump in.

Go through your recordings and survey results.
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See if you can identify trends. For course creation, I look specifically at the question:

What’s your biggest struggle at the moment?

Look at all the answers and see if you can spot a pattern. Let me show you some common problems:

Problems:
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Do I need to run ads?
How do I find clients?
How do I sell a course? How do I shoot a course? What should I charge for a course?
How do I come up with a niche? How do I deal with procrastination?
Now, the beautiful part starts. Your avatar’s answers will be the base of your course.
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You can turn the trends into modules.
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Here are these common problems transformed into modules:
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Module 1: The mindset of a creator.
Module 2: How to find a niche.
Module 3: The course creation matrix.
Module 4: How to shoot a course.
Module 5: How to charge the right prices.
Module 6: Finding your first clients.
Module 7: Market and sell your course.

Create lessons for your modules, and the outline is complete.

Action steps:

1. Go through your survey and find common problems.
2. Create modules from those problems.
3. Create lessons for your modules.
4. Go and chill for the day.

Now I hear you thinking. But Virgil, why aren’t we creating a video course yet?

I always like to remind you of the 3 lessons I learned from Russell Brunson:

1. Find a hot market.
2. Ask what they want.
3. Give it to them.

These 3 rules made me financially independent and are the foundations of my chilled lifestyle.

So, in tomorrow’s email, I will share with you how to test your micro-course outline in a workshop format with paid clients.

And this, my chilled friends, is where the magic happens.

You get paid to play.