My mom used to say:

What if you could squeeze an orange twice?

She has these funny sayings that do not mean a thing.

But years later, her saying was the foundation of more sales in my course business.

But before you want this all to work, you need a course.

Yeah DUH… You might think.

But how often have you thought about creating a course and never did?

Today is the day that you’ll start.

Because 2024 will be huge for you.

When your course is done, this is what you do next:

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Offer a continuation program.

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Look, you have your course. And it takes your client from A to B.

But…

B is not the end destination. It’s time to offer a solution that takes your clients to C.

This is what I did:

Original course: Making 3K a month with e-commerce while you sleep. Price: $997

Second course: How to scale your E-commerce business to 25K a month and impress your Instagram friends. Price: $1499

There was no need to shoot a new course. I just added more content and context to the original course.

But there is so much more you can do…

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Add extra services.

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From client interviews, I learned that there was a need for extra guidance. So, the next logical step was to add coaching.

And so I did…

I made a deal with my top students if they were interested in coaching. People love to stand in the spotlight.

In no time, I had five coaches ready to assist. I charged $2500 for ten coaching sessions and gave 30% to the coaches.

What started with a 1-course offer of $997 ended in 3 different offers. All are based on the original content.

You just have to love The Wong Principle. It works for every service or product.

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Online events rock.

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People love to hang out with like-minded people.

It was during the pandemic I discovered online events. Everybody was locked inside.

It was time for an online event to connect with my clients.

I had done a few live events, so I understood how it worked. Now, I was forced to organise it online.

We sold the event in two tiers:

*$ 499 Basic event *$ 799 Basic event & After party and Q& A with the speakers.

You see, The Won Principle strikes again. Repackage the same thing at a higher price point.

Brrrrrr. Brrrrr..

Your money printer is at full speed.