The secret of avatar creation.
Who do you serve?
I stared at my notes and back at the screen.
“Come on, I don’t have all day”
Yeah, sometimes I hated my mentor. But I was clueless.
I didn’t know who I served.
That’s the biggest problem for coaches and consultants trying to sell courses.
But…
What if you have THE secret that 7 figure marketers use to pinpoint the exact avatar for their products?
That would save you countless of hours of staring at the ceiling at night about how you should make it through the next month, right?
Let’s jump in.
The first thing you should do is stop selling to everybody with a heartbeat.
So many clients tell me: My course can help everybody.
Even when you believe that you’re the next Elon Musk and that your stuff is shit hot, you’re course is NOT for everybody.
When you try to sell to everybody, you sell to nobody.
You’ve All heard that before, yet you keep following creators who recently read Alex Hormozi’s book and are the newfound marketing gods.
Unfortunately, this is how most course creators test their luck and give up.
So, how do you find your avatar?
Instead of blindly following the blind, follow a simple and proven method:
The Keep It Close To Home Avatar Finder:
- Go through all your clients.
- Find what they all have in common.
- Dial into the commonalities.
- Repeat and refine.
When you start with your clients, you’ll outperform 90% of your competition, which target everybody.
And before you find an excuse that you don’t have many clients. Work with what you have.
That will move the needle forward faster than crying in a corner.