I love the smell of focus in the morning.

You need what…?

Yesterday, I asked 5230 souls what their biggest struggle was.

The result left me with my mouth right open.

That’s what we say in Dutch. I think you get the point.

I’m in the business of packaging and selling knowledge.

A course is my king. Helping people is my kingdom.

And yet…
The biggest problem among my dear letter readers, which include you, is:

FOCUS.

So today, I’ll share with you how I focus and build courses.

Please don’t take my words as gospel. I’m a big fan of principle thinking.

It means taking these principles and making them your own.
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There is no right or wrong, only success and failure. From both, you’ll get better.

Focus = Simplicity.

The more complex your tasks, ideas or business, the more you invite chaos.

So what’s the trick:

• 1 task a day
• 1 audience.
• 1 problem.
• 1 solution.
• 1 funnel.
• 1 offer.
• 1 skill

And when you get overwhelmed by one of these things. Hire 1 Executive VA.

Now, let’s go back to the formula.

Focus + Simplicity + Outsourcing + Constraint = Success.

The key to focus is doing 1 thing in a given timeframe (constraint.)