Why Case Studies Are My Guilty Pleasure

One day, I received a DM:

“I’d like to order a 6 figure launch, sir.”

That was the funniest request I ever received, so we got to work.

The guy was a dream to work with.

Nothing was too much, and we had fun along the way.

He got his 6 figure launch. We managed to do a $126K course launch.

That process made me realise that I only like to work with people like him.
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You had clients who walked out the tales of the living dead.

People who drain you.
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Let’s put up a fence and only target the people you want to work with. You might be wondering,
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“Who should I aim for then?
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Building a course can become a nightmare without knowing who you’re talking to.

It’s like trying to hit a bullseye while blindfolded.

Here’s the secret sauce:

Start with your best case study.

Build your offer around someone just like them.

Here’s why:

• You enjoy working with that kind of person.
• You know how to get them awesome results.
• You’re solving one problem for your star case study. Here are your action steps:

Think of Your Star Student:
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Remember someone you enjoyed working with to get big results?

Build Your Offer Around Them:
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Create a course that solves their big problem.

Speak their Language:
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When you write or talk about your course, pretend you’re chatting with your star case study in mind.

Now it’s your turn.