How to battle income dips.

Are you a cat lover?

I’m not sure if I am.

While I’m trying to go through my DM’s, our little six week old kitten is demolishing the house.

For the 438th time, I’m removing another dead animal from the couch.

Then, a message caught my eye:

We’re in the process of figuring out what the next stage is. Whether we do on-demand courses, stick with the cohort, or do something hybrid.

That’s the burden of most course launchers.

It’s like Elon Musk watching his rocket ship enter the atmosphere, and minutes later, it turns into a fireball that lights up the night sky.

I get it.

• You worked hard.
• You made good money.
• You launched your course.

In your euphoria, you pick up the phone:

“Hello, sir; I’d like to order my Lambo, please.”

But what goes up must come down.

That’s the reality of open, close launch income.

At some point, you’re going to need cash coming in fast.

A course launch can be very lucrative, but it’s not sustainable.

So what do you do instead?
​
Here’s a cool idea I like to run by you.

But before I do, I like to remind you that successful businesses are built on multiple income streams.

You probably heard that all before.

So consider this a gentle nudge.

This is what you can do instead:

Take parts of your unique teaching method and chop them up into smaller courses.

And it doesn’t stop there.

The next thing you do is turn all these micro-courses into 1-day workshops.

Now, these are the beautiful things that will happen.

• Create a list of buyers.
• Test out new offers fast.
• Warm up potential leads.
• You have down-sell opportunities.
• You give people paid samples of your method.

And do you like to know the best part?

You can scale this to Mars and back. Elon would love that.

Now, please make it a habit to always offer something and create a list of buyers between course launches.