A course creators guide to systems.

One of the biggest struggles for course creators is writing content.
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Look, I get it. You’re great at solving a problem.
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But..
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When it comes to writing, everything changes.
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I know that terms like full stack creators are ruling the content space.
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But you have to ask yourself this.

Do you need to be a Jack of all trades?
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The answer is no.
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You should focus on tasks that are directly making you money.
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As for the rest, you should outsource.
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Writing is a high-income skill that will build your audience, build relationships and, most importantly, make you sales.
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Writing is one of the core pillars of a course creator’s toolbox.
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Today’s letter will not be about outsourcing, and it’s not about writing either, but about systems.

Today, we’ll start implementing your content system.
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Let’s cut to the chase with a quick and dirty system to get you started.

Step 1: Mind Mapping Magic.

Map out your ideas on paper. Chaos is cool at this stage. Let your creativity run wild. This is the fun part.

Step 2: Opening Oomph.

Your opening is the first date. Make it count! Inject curiosity, drop a bombshell, or share a jaw-dropping fact. Hook ’em from the start.

Step 3: Conversational Charm.

Write like you’re chatting over coffee. Lose the jargon, keep it simple, and let your personality shine. Make your words dance, not stumble.

Step 4: Edit Like a Samurai

Slash the fluff. Like Gary Halbert used to say:
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My first drafts are even worse than yours. But I’m the king of editing. Write your post and be fearless with your word sword.
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If a point isn’t clear, cut it out.

Step 5: Grand Finale.

Always end with a call to action. You’re not in the business of writing a novel in the hope it sells.
You sell courses and services.
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You’re a direct response marketer with one goal: all your content invites your reader to take action.
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That’s where the money is made.
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