The biggest lie they ever told you is called overnight success.
“Our supplier cut us off.â€
“All we have left are our Nikes….â€
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I’m reading The Shoe Dog, a memoir of Nike’s founder, Phill Knight.
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Besides the longwinded detailed stories in this book, I always find the same theme.
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Building a business is hard.
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And yet…
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Out there are gurus who promise you roses and unicorns. Build your business in 30 days and never work a day in your life.
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Really, living in your mom’s basement, wannabee guru?
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Now, before you get discouraged, rush back to your 9-5 after hitting the first obstacle. There are some ways to make your journey less painful.
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Before we jump in, let’s manage your expectations.
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Building a business is like having a relationship.
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When you’re in love and have butterflies in your stomach, everything is beautiful.
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But there are moments when you like to throw your partner off a cliff.
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The same goes for your business.
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Prepare to hit some rocky times. But I can promise you this.
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When you start to find success, it will be the best thing you’ll ever experience after the invention of the PlayStation 5.
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So keep at it.
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Let’s look at that list to make your journey more enjoyable.
Get a mentor.
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Find a person who has done before what you’re about to do.
I’m going to be honest with you.
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Most of the things you already know.
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A mentor serves more as an accountability partner that keeps you from making costly mistakes.
Connect with the right people.
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Most of your friends suck. You might agree or disagree.
But the nr 1 reason you’re not moving forward is because the wrong people surround you.
Find people who are 3 steps ahead of you.
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Bounce ideas and share experiences.
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I promise your life will change when you fire your broke-ass friends.
Build a course.
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Robert Kiyosaki talks about assets vs liabilities.
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Assets make you money, and a liability costs you money.
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Simple right?
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But still, most entrepreneurs create jobs for themselves. What I mean by that is that they need to look for new clients every month.
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It’s time to serve your clients at a massive scale and generate leads for your higher priced products.
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Build your course once and sell it multiple times in different forms. That’s a serious asset that will bring you freedom over time.