Do you like to know a little secret?
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Over the years, I have launched courses and made over $10M in sales.
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When you have been following me for a while, you have seen me launch courses for:
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Taylin Simmonds -$138K
Growth Army – $80K
Ole $126K
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It looks great on paper.
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But when you only rely on launches for your income, you have a broken business model.
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I’ve concluded that most creators suffer from the same problem.
And that is an inconsistent income.
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And now it’s time to fix that.
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What you need is an Evergreen Selling Machine.
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In today’s letter. I’ll break down the 3 pillars to build your machine.
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Pillar one: Entertain.
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Have you ever seen a filthy rich teacher? No right?
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But you know very rich entertainers. Think about Logan Paul, Taylor Swift, and Kim Kardashian.
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Entertain first, then educate.
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Pillar Two Email.
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The most underestimated marketing tool in the world is email.
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When you’re not building your email list, you’re missing out big time. Email is a tool to build relationships and sell on autopilot.
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And I don’t mean those Chat GPT-generated curated newsletters.
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I’m talking about well-written, entertaining emails that make people hungry to read.
In future emails, I will dive deeper into each pillar.
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For now, I would like you to get a little idea.
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Pillar Three: Micro courses.
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WHaaaaat. But shouldn’t I create 18 hours of material and 400 pages of PDFs to deliver value?
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Uhhm NO.
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In today’s age, you need to deliver your content with the speed of light.
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The days for long-winded courses that are shot in a cool location and with a ton of handouts are dead.
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High-ticket courses are dead.
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Why..?
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Because there is so much crap out there, everybody who can crochet an elephant in 15 colours can launch a course today.
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In today’s creator economy, which is a bloody red ocean, you need to stand out.