Why every course creator needs to build a community.
Are you attached to your ideas?
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Today, it’s your turn to get introduced to a concept my clients and I have been playing with for months.
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Are you ready for this?
Today we introduce the courmunity.
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The whaaaaaat….?
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Please allow me to explain.
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Trends come and go.
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What’s hot today will be dead the next.
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And yet, you can rest assured that one business model will always exist.
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And that’s education.
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But that model has been broken for decades.
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Don’t get me started on the school system because we all know that makes no sense at all.
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What’s broken is the way we used to consume educational content.
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You know I love courses, but even the course model as it exists today is starting to crumble down.
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Don’t get me wrong…
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Courses do have a place in the modern AI-driven education ecosystem.
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However, the way people consume digital products has changed.
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Before diving into the juicy stuff, let me tell you something about human nature.
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You love to travel in herds.
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From the beginning of time when you’re ancestors were hunting, the sabretooth tiger and tribes were the only means of survival.
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Well, back in the day, when you went out by yourself, chances are that you ended up in a T-rex’s stomach.
In modern times, you get more and more isolated.
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You consume everything on your phone by yourself.
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The same goes for your self-improvement.
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Your mind is crushing your hopes for a better life, and you have hardly any support.
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You’re no different from your Neanderthaler forefathers.
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You need a tribe.
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Now, back to the cool part.
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What you need is a courmunity.
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In short, it is an ecosystem of courses and services combined with a nuclear-powered community.
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How’s that mr Oppenheimer for a fusion reaction in the education space?
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You see when you awaken the hidden urge for belonging to something, and you combine it with a courmunity, you’ll crush it.
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Now, you triple crush it when you bring entertainment and gamification.
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I like to share how you can start your hands on a courmunity.
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​Start with an Irresistible Membership Offer:
Launch your membership for $9.
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Raise the price by $10 every time you grow your community with 25 people.
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Switch to a Courmunity Approach:​
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Motivate people to go through your courses together.
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Offer support in the form of weekly calls.
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Give your audience a home.
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​Host interactive workshops
Use your workshop not just to educate but to introduce your membership.
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Always be selling.
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Don’t forget to make it fun.
Communities are built one person at a time.
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This is NOT for you when you need a six-figure course launch in 10 days.
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But this is the way to go when you want to build a sustainable business that grows over time.
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Build your courmunity, serve more people, get them better results and buy back your time while you’re at it.
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This is how to build, launch, and sell courses in 2024.