Game Changers,
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Another day in paradise. And boy, what a week it was. I’ve been stung by a scorpion.
I battled with insecurities and talked on a ton of spaces.
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You see, I’m only human, just like you. My mom (Nelly) always says.:
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​You go to the toilet like any other person. Don’t be cocky. Treat a rock, a diamond or a piece of dirt the same. Share your wealth and knowledge, and possibilities will be endless.
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​Maybe her choice of words is’nt always flattering. But she is a wise woman. And I love her to death.
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When you stay true to yourself, it’s possible to make great things happen. The road to success is not about how you handle the ups.
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It’s all about handling the downs.
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You’ll rise above the crops when you bounce back from your mistakes, insecurities and doubts.
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You are a game changer.
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This week’s Game Changer Friday letter is all about the validation process. Many people fail to do this right.
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This document will be part of a mini-course I will release later this month. Here’s a sneak peek.
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The Validation Process​
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Many of you make the mistake of creating a course you think people need.
In the $10M Course Creation method, we do this instead:

1. Find a hot market.
2. Ask what they want.
3. Give it to them.

Now stop reading and let this sink in for a moment.
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From now on, you always ask your audience what they want. And then you build it.
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Hot markets.

The best markets to sell courses are:

* Health
* Wealth
* Relationships

These 3 markets are good for billions of dollars in course sales. ​

When your course falls into one of these 3 categories:
You’re going to do well. After your validation process.

Now, let’s take some action.
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This is what you need to do next:
One of the questions you answered to find your ideal avatar was:
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Which social media does your avatar use?
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(If you skipped the avatar research, I highly recommend you return and do the exercise.)
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​1. Post a message on your avatar’s favourite social media channel.
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Send out a message saying:

I’m giving away 20 FREE 15-minute consultations to the first 20 comments.

I will help you with X. [X is the common problem in your market.]

And no, I won’t be selling you anything.

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2. Invite former clients on a call.
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​Send a message saying something like this:
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I was overlooking the Indian Ocean, and I thought of you.
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I have a question. I’m working on a new problem to solve (X)
And I would like to ask you some questions about it.
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In return, I’ll give you a free 30-minute consultation.
Looking forward to hearing from you.
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Virgil​
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3. Go through your most recent emails.
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​Send the same message as in point two to those who fit your avatar profile.
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The more creative you get with planning these calls, the better.
You only need 15 of them.
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​What do you ask?

The structure of the call is very simple. You don’t want to waste any of your avatar’s time. So this is how you do it:
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Small talk.​
​How is the weather on your end? Etc.​
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​Set the stage
​The reason why I asked you on this call is that I’m working on something exciting. I’m releasing a course that helps people like yourself to solve (X). Is it ok if I ask you some questions at the end of our call?
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Lead with value
​Give them 3 tips to solve the problem around (X.)
Answer some questions and go to the final step:
Your questions.​
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​Your questions
​What is your biggest struggle regarding (X)?
Have you ever tried to find a solution?
Would you be interested if I offered my course that solves (X)?
How much would you pay for such a course?
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​Prep the sale
​Thank you so much for your time. That was so helpful.
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Because you helped me so much, I’d love to invite you to be a VIP member of my
Super executive extra special inner circle 🙂
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Would you like to be on the waiting list?
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​Send them a link to your email waiting list and close the call.
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​The Mini Survey
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​Now, it’s time to gather data on a massive scale.
Create a survey with the FREE Google Forms tool.
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​Ask a few more questions:
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​* What is your monthly income?​
* What is your biggest struggle regarding (X)?
* Have you ever tried to find a solution?​
* What is your employment status?​
​* Would you like to buy my course that solves (X)?
* How much would you pay for such a course?
* Because you helped me so much, I’d love to invite you to be a super executive VIP member of my * extra special inner circle. 🙂
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​Send the survey out to your newsletter.
Share it on social media.
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Your goal is to gather as much data as you can.
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​Your action steps:​
1. Get people on a quick call.
3. Ask the questions mentioned above.
2. Run a survey with the same questions as the interviews.