Today, we went to a little tea bar. We thought nothing of it until we arrived.
Imagine a lush ricefield view. The majestic volcano Mt. Agung is showing her full glory.
“Let me show you around,” Roni, the owner, said friendly. “This is our garden, and here we grow all the flowers, herbs and spices.”
“I invite you to our little restaurant to try all our different teas.”
The taste of Roni’s teas is divine. You can taste all the love and care she puts into her product.
Roni could easily sell all kinds of products.
The richness of the area could easily be translated into different products.
But Roni kept it simple.
She doubled down on tea. She is a tea expert. People flock from all over the world to get a taste of her special teas.
So next time when you’re planning to launch something new.
Keep it simple.
Solve one problem for one specific audience. I promise you everything will become easier.
But before you run off and start bombarding people with your offer, stop right there.
To sell your course successfully, you need an audience. I don’t mean a bunch of followers.
I talk about raving fans who follow you to the end of the world.
I have a framework to grow your audience and turn them into raving fans.
Let’s have a look.
This is my little TEA system:
Teach.
The easiest way to build an audience is by teaching what you know.
Share little stories, and make a bridge to a lesson.
When you share what you have learned on your journey, people will follow you for being you.
In my opinion, it is the best way to grow your audience.
Engage.
To build relationships with your audience, you need to engage. Amateur creators go for followers.
We game changers go for raving fans.
This is my daily engagement routine:
1. Turn on some funky Ibiza house tunes. ( This is my playlist)
2. Reply to every comment on your posts.
3. Take 3 minutes to comment, like and share on other posts.
4. Take 15 minutes to reply to emails.
5. Write a daily email.
Advise.
You need to educate your audience that they always need to take action. How do you do that?
With CTA’s( Call To Action).
Invite people to follow you on X.
At the bottom of every email, invite your subscribers to join your waiting list.
Or…
Make an offer for a paid workshop. The sky is the limit.
As long as you always include a call to action. You’re going to be better than 98% on X.
Build your audience and make relevant offers to them.
When you’re ready to launch your course, your fans will stand in line with credit cards in their hands.
I hope this helps, and we will talk again tomorrow.
Virgil ” Tea Is A Blessing” Brewster.