I was kitesurfing across a stunning bay in the north of Brazil.
The backdrop was a gorgeous bay that could be on the cover of Travelers magazine.
My kitesurf instructor screams: Whatever you do, don’t look down.
Being a rebel, you know what I did…
I slowed down to see what was happening at the bottom.
WTF…
Hundreds of white-tipped sharks circled at the bottom.
While fear struck me, My Instructor pulled beside me. He said: “I told you.”
“Don’t worry” he continued.
They feed always at this spot at this time of the year. They’re completely harmless.
As long as you don’t get in the way of their food.
Well, thank you for the heads up.
I thought while I struggled not to fall off my board and safely return to shore.
In the course space, the last quarter of the month is where the money for the whole year is made.
Around that time, all creator sharks, big and small, came to feed off people’s money.
Events like Black Friday, Christmas and the New Year are always reasons people spend piles of cash.
And that’s where you come in to capitalise.
When you haven’t built your course yet, now is the time.
Now, before you rush off to build a full-fledged cohort because others did it successfully.
Hold your horses. Let’s keep it simple.
I like to introduce a new concept to you. It’s called The Micro Course.
This is the deal:
- You package a tiny part of your program.
- Create the mini-course in under half a day.
- Make sure it’s delivered in 45 minutes or less.
- Price range between $30 and $9.
Now, share the course with your audience during:
- Black Friday
- The week before Christmas.
- The first week of January 2024.
Now close all tabs. And get to work.
We talk tomorrow.
Virgil” Micro Course “ Brewster