In my 9 months on X, I‘ve met all kinds of broke experts.

You know, the ones that sound smart on spaces. Write epic posts that make you drool.

And when they finally manage to make an offer, it’s so complicated that Mr Oppenheimer himself would scratch his head to understand what they’re selling.

It’s time for simplicity.

When you know who you are serving, and you make the right offer to the right audience, you can have a chilled lifestyle sooner than later.

In today’s meaty letter, I’ll dive into how you can simplify your offer.

Solve one specific problem.

You already have a passion for a certain topic. And you’re helping people in a specific niche.

To identify the one specific problem, we will ask ourselves some questions.

1. Grab a pen and paper.
2. Answer the following questions rapidly.

Here are the questions:

• Which topic can you talk for hours about?
• What are your strengths and weaknesses?
• Which problem have you solved multiple times?
• Which type of clients do you love to work with?
• Do you have client results that make you proud?
• What type of advice do people always come to you for?

Let’s have a look at my answers.

What are the trends?

• Which topic can you talk for hours about? I love to talk about courses and building businesses.
• What are your strengths and weaknesses? I’m great at packaging knowledge, but I tend to do too many things at once, which is a weakness.
• Which problem have you solved multiple times? Helping people build, launch and scale a course.
• Which type of clients do you love to work with? I love to work with clients with an audience and an idea about which problem to solve.

Optimising their course offer based on their knowledge makes me tick.

Which people you don’t like to work with? I don’t like working with absolute beginners without any idea what to offer.

• Do you have client results that make you proud? Yes, I have a lot of clients who have got incredible results with their course sales.
• What type of advice do people always come to you for? How to build and sell a course.

From my answers, you can find these trends:

• Course creation and sales
• Working on building and selling courses
• People reaching out about course-related problems
• Helping people turn their knowledge into a digital product.

Important note: Write down your answers to these questions before you go to the next step.

I’ll wait…

Now that your skill set is properly refined. Let’s take a look at the one problem you can solve.

The problem-solution statement.

This exercise aims to get crystal clear on that one specific problem. It makes creating your very first course super easy.

Is this written in stone? No.

Over time, you can change the problem you solve. Or you can even solve multiple problems in follow-up courses and programs. The sky’s the limit.

But…

You have to start somewhere. Otherwise you never start at all. So let’s write your problem-solution statement.

An example:

I help serious entrepreneurs with successful businesses generate extra revenue by packaging their knowledge into a course.

When you do this exercise, remember it’s very important to focus on the problem.

Here are some examples:

I help busy entrepreneurs save time by using AI tools. I help CEOs of tech companies manage their finances. I help busy moms lose weight by training at home for 20 minutes daily.

Grab a pen and paper. Blast Hans Zimmerman through your headphones.

And fill in the blanks:

I help [TARGET AUDIENCE] [benefit or solve a problem] by providing [your product or service] with [key feature].

Again, I’d like to stress: this can change over time.

Don’t be too obsessed over it. This statement serves as a building block for your course.

Wait, isn’t that the name of my newsletter?

We’ve come full circle.

Enough chit-chat. It’s time to get our hands dirty.

Action steps:

1. Ask yourself these questions to refine your skill:

• Which topic can you talk for hours about?
• What are your strengths and weaknesses?
• Which problem have you solved multiple times?
• Which type of clients do you love to work with?
• Do you have client results that make you proud?
• What type of advice do people always come to you for?

1. Fill in the problem-solution statement:

I help [TARGET AUDIENCE ] [benefit or solve a problem] by providing [your product or service] with [key feature].