Open-close course launches or evergreen sales?
Choices, choices, choices.
Last night, I read an article on decision fatigue.
It’s a fancy word for: I can’t make up my damn mind, and it’s stressing me out.”
Decisions can make your brain fry.
Add a portion of overwhelm, doubt, and fear, and you have an explosive mix that would make Oppenheimer proud.
It’s time to end the debate and start moving forward.
Let’s have a look at open-close launches vs Evergreen sales.
You can get a spike in income with open-close launches when done right.
Shameless plug here.
When you use my launch strategy, you greatly increase your chances of blowing your course launch.
(Only available in 1-on-1 sessions near you. Hit reply if you need personal help)
On the other hand, it’s stressful and takes a lot of effort.
That being said…
Let’s take a look at evergreen course sales.
It takes less stress to set up.
You’ll have way more time to chill.
But…
The income can be lower because you can’t take advantage of the hype element.
When done right with lead generation systems and automated offers, you can get a great additional MRR.
We all like juicy passive income that makes our hearts sing.
So the question remains: which course offer do you go for?
Here are 3 simple steps to make the right choice:
→ Ask your audience.
Action step: Post a quick poll on social media or send a short email asking your audience if they prefer special, limited-time courses or the option to join at any time.
When you never ask, you’ll never know.
→ Check Your Schedule:
Action Step: Take a moment to think about what’s easier for you.
Can you do a big, exciting launch, or would you prefer to keep things steady and low-key?
→ Test, test, and test some more.
Action step: Launch a short version of your course as a one-time event.
After that, launch a micro-course and offer it for a 3-month period and see how it sells.
My advice for you is this:
You need to have both in your business to get a positive MRR.
But that does not mean you must do it all at once.
Keep things simple and start small.
Choose the offer type that makes the most sense today and run with it.