Open-close course launches or evergreen sales?
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Choices, choices, choices.
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Last night, I read an article on decision fatigue.
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It’s a fancy word for: I can’t make up my damn mind, and it’s stressing me out.â€
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Decisions can make your brain fry.
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Add a portion of overwhelm, doubt, and fear, and you have an explosive mix that would make Oppenheimer proud.
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It’s time to end the debate and start moving forward.
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Let’s have a look at open-close launches vs Evergreen sales.
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You can get a spike in income with open-close launches when done right.
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Shameless plug here.
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When you use my launch strategy, you greatly increase your chances of blowing your course launch.
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(Only available in 1-on-1 sessions near you. Hit reply if you need personal help)
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On the other hand, it’s stressful and takes a lot of effort.
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That being said…
Let’s take a look at evergreen course sales.
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It takes less stress to set up.
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You’ll have way more time to chill.
But…
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The income can be lower because you can’t take advantage of the hype element.
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When done right with lead generation systems and automated offers, you can get a great additional MRR.
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We all like juicy passive income that makes our hearts sing.
So the question remains: which course offer do you go for?
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Here are 3 simple steps to make the right choice:
→ Ask your audience.
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Action step: Post a quick poll on social media or send a short email asking your audience if they prefer special, limited-time courses or the option to join at any time.
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When you never ask, you’ll never know.
→ Check Your Schedule:
Action Step: Take a moment to think about what’s easier for you.
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Can you do a big, exciting launch, or would you prefer to keep things steady and low-key?
→ Test, test, and test some more.
Action step: Launch a short version of your course as a one-time event.
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After that, launch a micro-course and offer it for a 3-month period and see how it sells.
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My advice for you is this:
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You need to have both in your business to get a positive MRR.
But that does not mean you must do it all at once.
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Keep things simple and start small.
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Choose the offer type that makes the most sense today and run with it.