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I was killing time. All my friends were on Tinder, and so was I.


Swiping, swiping, and some more swiping. Then I saw her. A gorgeous blonde. She looked like a reincarnation of a goddess.

Never in my life was I in awe of a woman so beautiful. With shaking fingers, I swiped right on her profile. Nothing happened for days.

And then, one day, during a team meeting, my phone pinged. I looked at my screen… It was her. “Yo, are you still there?” my team replied…

Without thinking, I closed my laptop and started crafting a DM.

28 minutes it took to come up with a DM. I knew it takes 3 seconds to leave a good first impression.
You need a lead magnet in every aspect of your life.

Something that shows your personality and skill. In this case, I needed to win over the heart of the girl of my dreams. This was my lead magnet:

Shall we jump on a call? We have nothing to lose. We have a great conversation and some laughs.
Or… We match and build an empire together.

She said yes. Fast forward…

  • We moved to Bali together.
  • We built a real estate business together.
  • We adopted a street dog (Bumi) together.
  • And now, we’re building a community together.

The impact of a powerful lead magnet can be life-changing. In today’s letter, I’ll share how you can create the ultimate
newsletter that turns followers into fans. Let’s jump in…


The hidden power of lead magnets


Let’s have a closer look at what the purpose of a lead magnet is:

  • Lead generation
  • Building a list of raving fans.
  • Establish trust and authority.
  • More trust means more income.

Now we have this out of the way. Let’s create your lead magnet.


Research


The biggest mistake course creators make is NOT asking questions. Often what you think will work will not. This is how you do research:

  • Interview 10 people.
  • Ask them about their biggest problems.
  • Create a mini survey on google forms and send it out.

When you’d like to dive deep into the validation process. I suggest you read this article. The goal is to identify a problem you can solve in your lead magnet. Let’s get to work. Once you know the common problem of your audience, it’s time to create a solution.


Content


Now that you know the problem. Let’s write the solution. Remember, keep it simple. This is my writing process:

  • Write 3 headlines.
  • Write the subheadings.
  • Use Chat GPT for research.
  • Flesh out the subheadings.
  • Add personal stories. 5 Read the copy out loud.
  • Use the Hemingway app to shorten and simplify.
  • Let somebody else read your copy to see if it makes sense.
  • Go back to your 3 headlines and pick one.
  • Rewrite your headline to fit your copy.

Remember that the lead magnets’ purpose is to build trust and authority. The best way to do that is by using the 80/20 rule. Share 80% of what to do. Share 20% How to do it. Pro tip: Make sure that your content is easy to consume. The max reading time is between 5 and 7 minutes max. Time to pick a format.

Delivery

There are many ways you can deliver your Lead magnet.
Here’s a list of options for you to create:

  • Ebooks
  • Quizzes
  • Webinars.
  • Checklists
  • Templates.
  • Challenges.
  • Infographics
  • Case studies
  • White papers
  • Email courses
  • Video masterclasses

Now your mind is telling you: “ This is too much.” Come closer to the screen. A bit closer. Now look at the light.


* You‘re a great creator.
* Now all your fears and doubts are gone.
* You’ll pick one lead magnet format.
* And you are going to execute.

Now go.

Pro tip: Once you have created the outline of your lead magnet. You can always hire cheap help on Fiverr. Let somebody else focus on the creation of your shiny lead magnet.

Time for some action

Before I forget, Agent X left a gift for you.

Download my course creation checklist and use it as a template.

Let’s sum it all up:

  • Ask your audience about a specific problem you can solve.
  • Write a step-by-step blueprint that’s easy to follow.
  • Choose the right delivery format. Outsource it when possible.

Now you don’t have any excuses. You have all the steps to create your ultimate lead magnet. I’ll share how you can promote your Lead magnet in future letters. But first thing first. Let’s get your ass in gear.
Power to you.
Virgil.