Launch Like A Boss Checklist

The foundations of a course/cohort launch.

  • Attention.
  • Action.
  • Conversion.

The 4 phases of a course launch.

  • The prep phase.
  • The pre-launch phase.
  • The Launch phase. 
  • Delivery.

     

The prep phase

Let’s get started.

  • Set up a payment processor.
  • Create payment pages in ThriveCart.
  • Connect ThriveCart pages to Convertkit.
  • Write your (G Doc) landing page. 
  • If you want to go fancy, get a landing page software.

     

Creating your offer.

  • Write your landing page.
  • Offer + Value stack.
  • Guarantee

     

Email set up.

  • Write a waiting list email sequence.
  • The sales page is live.
  • Set up onboarding email sequence.

     

Building an Affiliate Family.

  • Reach out to affiliates. 
  • Find close friends/clients to talk about you during launch.
  • Create templates for affiliates.
  • Set up an affiliate dashboard in ThriveCart.

     

The four types of content you should make.

  • Humble Brags
  • Case studies/testimonials.
  • Hype building content.
  • Behind the scenes.

Create content.

  • Create a marketing calendar.
  • Get testimonials
  • Write humble brags 
  • Write case studies 
  • Create behind-the-scenes content.
  • Write hype-building content.  
  • Use content to create email and social media content.

Schedule content.

  • Auto-schedule content for X and LinkedIn (Hypefury)
  • Plan talks and interviews during launch week.
  • Change auto plug to a sales landing page.
  • Get on every X space during the prelaunch and launch phases.
  • Give guest workshops in other cohorts.
  • Link the waiting list in all your social media bio’s.

Test, test, test.

  • Test all links to your landing page.
  • Test Thriveart payments.
  • Test Email delivery.

     

The Prelaunch Phase

Your Pre-launch activities.

  • Warm up affiliates.
  • Host workshops and spaces. 
  • Reply to every comment and mention.
  • DM every person who interacts on social media.

Your social media cadence:

Post daily on LinkedIn always ends with a CTA to the waiting list.

  • Post three times a day on X.
  • Post daily on TikTok.
  • Create Daily YouTube shorts.
  • Instagram 3-5 stories per day.

EVERYTHING GOES TO YOUR WAITING LIST !

Your Email Cadence:

  • Start emailing at least three times per week.
  • Story > Lesson > CTA framework.
  • Always point out the waiting list.
  • Make your content sing.

The Launch Phase

  • Host a 4-day spaces marathon.
  • Fire up affiliates.
  • Get your clients on the space.
  • Jump on podcasts.
  • Don’t forget to switch from waiting list to sales page.

Your social media cadence:

  • Post daily on LinkedIn always ends with a CTA to the payment page.
  • Post five times a day on X.
  • Post daily on TikTok.
  • Create Daily YouTube shorts.
  • Instagram 3-5 stories per day.

Your Email Cadence:

  • Start emailing 4-5 per day during the launch.
  • Scarcity emails.
  • Always point out the sales page.
  • Make your content sing.
  • Go hard on your email inbox and sell through DMs
  • Get a setter to do the hard work if needed.

The Delivery Phase

  • Organise a welcome Zoom workshop (Optional)
  • Set up a Skool(Optional)
  • Hire a VA (Optional)
  • Make sure to answer all questions. 
  • Be humble and easy with the refunds.


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