“Yeah, I can do it.”
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That is what my contractor said.
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But I should have known better. The roof was a mess. We needed to repaint everything.
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Working with people who claim that they can solve all your problems, run the fuck away.
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Me and Mariska diversify our income. One of our income streams is building Villas.
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We love the creative process. But the thing is in Bali. It’s very hard to find skilled workers.
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You know, in Bali, everybody is a master at everything.
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The plumber can fix the roof. And the woodworker can build a pool.
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At least, that’s what they say. But we’ve learned the hard way. Always work with specialists.
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Every successful creator solves one specific problem for one specific audience.
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In today’s letter, I’ll show you how.
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Let’s not waste your precious time. Let’s Dive in.
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Solve one specific problem.

You already have a passion for a certain topic.

And you’re helping people in a specific niche.​
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​To identify the one specific problem, we will ask ourselves some questions.
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1. Grab a pen and paper.
2. Answer the following questions rapidly.
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Here are the questions:

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* Which topic can you talk for hours about?
* What are your strengths and weaknesses?
* Which problem have you solved multiple times?
* Which type of clients do you love to work with?
* Do you have client results that make you proud?
* What type of advice do people always come to you for?
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Let’s have a look at my answers.
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What are the trends?

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* Which topic can you talk for hours about?
​I love to talk about courses and building businesses.​
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* What are your strengths and weaknesses?
​I’m great at packaging knowledge. My weakness is that I like to do many things at once.​
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* Which problem have you solved multiple times?
​Helping people build, launch and scale a course.​
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​* Which type of clients do you love to work with?
​I love to work with clients with an audience and an idea about which problem to solve.
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Optimising their course offer based on their knowledge makes me tick.​
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Which people you don’t like to work with?
​I don’t like working with absolute beginners without any idea what to offer.​
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* Do you have client results that make you proud?
​Yes, I have a lot of clients who have got incredible results with their course sales.​
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* What type of advice do people always come to you for?
​How to build and sell a course.
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From my answers, you can find these trends:
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* Course creation and sales
* Working on building and selling courses
* People reaching out about course-related problems
* Helping people turn their knowledge into a digital product.
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Important note: ​
​Write down your answers to these questions before you go to the next step.

I’ll wait…

Now that your skill set is properly refined.
Let’s take a look at the one problem you can solve.

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​The problem-solution statement.

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This exercise aims to get crystal clear on that one specific problem.
It makes creating your very first course super easy.
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Is this written in stone? No.
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Over time, you can change the problem you solve. Or you can even solve multiple problems in follow-up courses and programs. The sky’s the limit.
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But…
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You have to start somewhere. Otherwise, you never start at all.
So, let’s write your problem-solution statement.​
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​An example:
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​I help serious entrepreneurs with successful businesses generate extra revenue by packaging their knowledge into a course.​
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When you do this exercise, remember it’s very important to focus on the problem.
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Here are some examples:
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I help busy entrepreneurs save time by using AI tools.
I help CEOs of tech companies manage their finances.
I help busy moms lose weight by training at home for 20 minutes daily.
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Grab a pen and paper.
Blast Hans Zimmerman through your headphones.
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And fill in the blanks:
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​I help [TARGET AUDIENCE] [benefit or solve a problem] by providing [your product or service] with [key feature].
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​Again, I’d like to stress this can change over time.

Don’t be too obsessed over it.
This statement serves as a building block for your course.
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Wait, isn’t that the name of my newsletter?
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We’ve come full circle.
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Enough chit-chat. It’s time to get our hands dirty.
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Action steps:​
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​1. Ask yourself these questions to refine your skill:
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* Which topic can you talk for hours about?

* What are your strengths and weaknesses?
* Which problem have you solved multiple times?
* Which type of clients do you love to work with?
* Do you have client results that make you proud?
* What type of advice do people always come to you for?
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2. Fill in the problem-solution statement:
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I help [TARGET AUDIENCE ] [benefit or solve a problem] by providing
[your product or service] with [key feature].
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Now that you’ve refined your special skill and identified your problem, it’s time to look closer at who you serve.
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We talk tomorrow. Peace out.
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Virgil” One Problem One Solution” Brewster.